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Toward a behavioral theory of consumer choice
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Published in: | Journal of behavioral economics 1972, Vol.1 (1), p.53-90 |
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Main Authors: | , , |
Format: | Article |
Language: | English |
Citations: | Items that this one cites Items that cite this one |
Online Access: | Get full text |
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Summary: | |
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ISSN: | 0090-5720 1878-5360 |
DOI: | 10.1016/0090-5720(72)90005-8 |