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Toward a behavioral theory of consumer choice

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Bibliographic Details
Published in:Journal of behavioral economics 1972, Vol.1 (1), p.53-90
Main Authors: Hattwick, Richard E., Jefferson, Robert W., Houston, Michael
Format: Article
Language:English
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ISSN:0090-5720
1878-5360
DOI:10.1016/0090-5720(72)90005-8