On starting a new term

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Bibliographic Details
Published in:International journal of research in marketing 1993, Vol.10 (1), p.1-1
Main Author: Abeele, Piet Vanden
Format: Article
Language:English
Online Access:Get full text
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ISSN:0167-8116
1873-8001
DOI:10.1016/0167-8116(93)90028-W