Towards the formulation of a comprehensive framework for the evaluation of investments in sell-side e-commerce

In recent years, whilst considerable attention has been focussed on the Internet, and in particular its potential as a sales medium, little research has been conducted into how such investments can be objectively evaluated. Based upon a review of the literature and a series of exploratory interviews...

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Bibliographic Details
Published in:Evaluation and program planning 2002-05, Vol.25 (2), p.159-165
Main Authors: Doherty, Neil F., McAulay, Laurie
Format: Article
Language:English
Subjects:
Information technology
Sell-side e-commerce
Systems evaluation
The Internet and qualitative research
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Summary:In recent years, whilst considerable attention has been focussed on the Internet, and in particular its potential as a sales medium, little research has been conducted into how such investments can be objectively evaluated. Based upon a review of the literature and a series of exploratory interviews, a provisional framework for evaluating e-commerce investments is presented. It is shown that in addition to considering generic issues such as flexibility and implementabilty, an e-commerce evaluation framework should address specifics, such as customer management, marketing and logistics.
ISSN:0149-7189
DOI:10.1016/S0149-7189(02)00009-5