Internet use among travel agencies in Turkey: an exploratory study

Recent developments in information technologies (ITs) and in particular the introduction of the Internet and the World Wide Web (WWW) in the early 1990s started a new era in communications and changed the promotion and sales of tourism products. Companies with established web sites are in a position...

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Bibliographic Details
Published in:Tourism management (1982) 2004-04, Vol.25 (2), p.259-266
Main Authors: Özturan, Meltem, Roney, Sevgin Akış
Format: Article
Language:English
Subjects:
Internet use
Travel agencies
Turkey
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Summary:Recent developments in information technologies (ITs) and in particular the introduction of the Internet and the World Wide Web (WWW) in the early 1990s started a new era in communications and changed the promotion and sales of tourism products. Companies with established web sites are in a position to undertake productive marketing activities. This paper presents the results of an exploratory study of the current stage of internet use among travel agencies in Turkey. It shows that even though there is an increase in the use of the Internet, Turkish travel agencies use it simply as an additional mode of communication. The current emphasis is still on traditional marketing communication channels such as printed media, and telephone. Their web sites do not possess the interactive features required for internet marketing.
ISSN:0261-5177
1879-3193
DOI:10.1016/S0261-5177(03)00097-9