Measuring tourist destination competitiveness: conceptual considerations and empirical findings

This study presents a method of establishing competitiveness sets for international tourist destinations by using both quantitative (hard data) and qualitative (soft data) data collection. Discussion of findings is based on the analysis of survey data collected from British tourists visiting Turkey...

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Bibliographic Details
Published in:International journal of hospitality management 1999, Vol.18 (3), p.273-283
Main Authors: Kozak, Metin, Rimmington, Mike
Format: Article
Language:English
Subjects:
Destination competitiveness
Mediterranean destinations
Tourist complaints
Tourist satisfaction
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Summary:This study presents a method of establishing competitiveness sets for international tourist destinations by using both quantitative (hard data) and qualitative (soft data) data collection. Discussion of findings is based on the analysis of survey data collected from British tourists visiting Turkey in the summer of 1998. Findings revealed that Mediterranean destinations were direct competitors of Turkey in summer tourism. Destination attributes which the sample population liked and complained about across the competitive set are presented and used to assess comparative competitive positions. Methodological issues and limitations are also discussed.
ISSN:0278-4319
1873-4693
DOI:10.1016/S0278-4319(99)00034-1