Market trials of irradiated chicken

The potential market for irradiated chicken breasts was investigated using a mail survey and a retail trial. Results from the mail survey suggested a significantly higher level of acceptability of irradiated chicken than did the retail trial. A subsequent market experiment involving actual purchases...

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Bibliographic Details
Published in:Radiation physics and chemistry (1993) 1998-06, Vol.52 (1), p.63-66
Main Authors: Fox, John A., Olson, Dennis G.
Format: Article
Language:English
Subjects:
Biological and medical sciences
Consumers
Food industries
food irradiation
Fundamental and applied biological sciences. Psychology
Meat and meat product industries
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Summary:The potential market for irradiated chicken breasts was investigated using a mail survey and a retail trial. Results from the mail survey suggested a significantly higher level of acceptability of irradiated chicken than did the retail trial. A subsequent market experiment involving actual purchases showed levels of acceptability similar to that of the mail survey when similar information about food irradiation was provided.
ISSN:0969-806X
1879-0895
DOI:10.1016/S0969-806X(98)00075-9