The application of netnography in tourism studies

•Netnography remains underutilised.•Increasing publication of netnographic work.•Netnography commonly triangulated with other methods.•Lurker format is most popular.•Data are typically User-Generated-Content.

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Bibliographic Details
Published in:Annals of tourism research 2014-09, Vol.48, p.289-291
Main Authors: Mkono, Muchazondida, Markwell, Kevin
Format: Article
Language:English
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Description
Summary:•Netnography remains underutilised.•Increasing publication of netnographic work.•Netnography commonly triangulated with other methods.•Lurker format is most popular.•Data are typically User-Generated-Content.
ISSN:0160-7383
1873-7722
DOI:10.1016/j.annals.2014.07.005