Holiday destinations: The myth of the lost paradise?

•Similarities are identified in the promotional elements of tourism destinations.•We raise the question of the existence of cultural elements evoking similarities.•Common elements are identified in the mythologies from different civilizations.•We link mythology with some tourism promotional elements...

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Bibliographic Details
Published in:Annals of tourism research 2015-11, Vol.55, p.171-173
Main Authors: Cantallops, Antoni Serra, Cardona, José Ramón
Format: Article
Language:English
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Summary:•Similarities are identified in the promotional elements of tourism destinations.•We raise the question of the existence of cultural elements evoking similarities.•Common elements are identified in the mythologies from different civilizations.•We link mythology with some tourism promotional elements through a general model.•Lost Paradise is proposed as cultural element of evocation in the promotion.•Main elements of the Lost Paradise myth: Paradise-Garden, Island, the Good Savage.•We provide some examples of tourism destinations adjustments to this myth.
ISSN:0160-7383
1873-7722
DOI:10.1016/j.annals.2015.10.002