Leveraging LEGO® Serious Play® to embrace AI and robots in tourism

•Artificial intelligence (AI) and robotics continue to disrupt the tourism industry.•Adopting AI and robotics may lead to organisational/behavioural change.•LEGO® Serious Play® helps researchers explore change brought by technological innovation.

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Bibliographic Details
Published in:Annals of tourism research 2020-03, Vol.81, p.102736, Article 102736
Main Authors: Tuomi, Aarni, Tussyadiah, Iis P., Stienmetz, Jason
Format: Article
Language:English
Subjects:
Artificial intelligence
LEGO® Serious Play
Qualitative methods
Robotics
Serious gaming
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Description
Summary:•Artificial intelligence (AI) and robotics continue to disrupt the tourism industry.•Adopting AI and robotics may lead to organisational/behavioural change.•LEGO® Serious Play® helps researchers explore change brought by technological innovation.
ISSN:0160-7383
1873-7722
DOI:10.1016/j.annals.2019.06.003