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Eyeface: A new multimethod tool to evaluate the perception of conceptual user experiences

•A new user experience evaluation tool is analysed, the Eyeface.•The correlation between the Eyeface and PANAS-X is analysed.•The Eyeface meets the requirements to be integrated into companies.•Eyeface is a valid and useful tool in order to assess conceptual product experiences.•Eyeface addresses th...

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Bibliographic Details
Published in:Computers in human behavior 2015-11, Vol.52, p.359-363
Main Authors: Lasa, Ganix, Justel, Daniel, Retegi, Aiur
Format: Article
Language:English
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Summary:•A new user experience evaluation tool is analysed, the Eyeface.•The correlation between the Eyeface and PANAS-X is analysed.•The Eyeface meets the requirements to be integrated into companies.•Eyeface is a valid and useful tool in order to assess conceptual product experiences.•Eyeface addresses the emotional and objective perception of the user experience. Based on the identification of a new multimethod tool necessity, a new tool called Eyeface has been created by combining two different devices: the Eye-tracking and the Facereader. This research work analyses a new multimethod tool to evaluate the user experience perception in the conceptualisation phase within the experience design process. To this end, an experiment has been carried out analysing the correlation between the Eyeface and the Positive and Negative Affect Schedule – Expanded Form (PANAS-X) evaluation tool. The result of this study showed a high similarity between each devicés results, and thus concluded that the Eyeface fits as a concept evaluation tool within the experience design process.
ISSN:0747-5632
1873-7692
DOI:10.1016/j.chb.2015.06.015