Clicks and tricks: The dark art of online persuasion

Internet users are inundated with attempts to persuade, including digital nudges like defaults, friction, and reinforcement. When these nudges fail to be transparent, optional, and beneficial, they can become ‘dark patterns’, categorised here under the acronym FORCES (Frame, Obstruct, Ruse, Compel,...

Full description

Saved in:
Bibliographic Details
Published in:Current opinion in psychology 2024-08, Vol.58, p.101844, Article 101844
Main Author: Fagan, Patrick
Format: Article
Language:English
Citations: Items that this one cites
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
cited_by
cites cdi_FETCH-LOGICAL-c287t-4afcbf2037277aba1f4b0f500b06d1123df28451a07fff902f1201255e6cad133
container_end_page
container_issue
container_start_page 101844
container_title Current opinion in psychology
container_volume 58
creator Fagan, Patrick
description Internet users are inundated with attempts to persuade, including digital nudges like defaults, friction, and reinforcement. When these nudges fail to be transparent, optional, and beneficial, they can become ‘dark patterns’, categorised here under the acronym FORCES (Frame, Obstruct, Ruse, Compel, Entangle, Seduce). Elsewhere, psychological principles like negativity bias, the curiosity gap, and fluency are exploited to make social content viral, while more covert tactics including astroturfing, meta-nudging, and inoculation are used to manufacture consensus. The power of these techniques is set to increase in line with technological advances such as predictive algorithms, generative AI, and virtual reality. Digital nudges can be used for altruistic purposes including protection against manipulation, but behavioural interventions have mixed effects at best.
doi_str_mv 10.1016/j.copsyc.2024.101844
format article
fullrecord <record><control><sourceid>elsevier_cross</sourceid><recordid>TN_cdi_crossref_primary_10_1016_j_copsyc_2024_101844</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><els_id>S2352250X24000575</els_id><sourcerecordid>S2352250X24000575</sourcerecordid><originalsourceid>FETCH-LOGICAL-c287t-4afcbf2037277aba1f4b0f500b06d1123df28451a07fff902f1201255e6cad133</originalsourceid><addsrcrecordid>eNp9j89KxDAYxIMouKz7Bh7yAq1fvqZN9SBIUVdY8LKCt5DmD6Zbm5JUYd_eLfXgydMMAzPMj5BrBjkDVt10uQ5jOuocAfkc1ZyfkRUWJWZYwvv5H39JNil1AMC4qCqoV4Q3vdeHRNVg6BRne0f3H5YaFQ9UxYkGR8PQ-8HS0cb0pZIPwxW5cKpPdvOra_L29Lhvttnu9fmledhlGmsxZVw53TqEQqAQqlXM8RZcCdBCZRjDwjiseckUCOfcLaBjCAzL0lZaGVYUa8KXXR1DStE6OUb_qeJRMpAzvOzkAi9neLnAn2r3S82evn17G2XS3g7aGh-tnqQJ_v-BHy4uY3Q</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype></control><display><type>article</type><title>Clicks and tricks: The dark art of online persuasion</title><source>Elsevier</source><creator>Fagan, Patrick</creator><creatorcontrib>Fagan, Patrick</creatorcontrib><description>Internet users are inundated with attempts to persuade, including digital nudges like defaults, friction, and reinforcement. When these nudges fail to be transparent, optional, and beneficial, they can become ‘dark patterns’, categorised here under the acronym FORCES (Frame, Obstruct, Ruse, Compel, Entangle, Seduce). Elsewhere, psychological principles like negativity bias, the curiosity gap, and fluency are exploited to make social content viral, while more covert tactics including astroturfing, meta-nudging, and inoculation are used to manufacture consensus. The power of these techniques is set to increase in line with technological advances such as predictive algorithms, generative AI, and virtual reality. Digital nudges can be used for altruistic purposes including protection against manipulation, but behavioural interventions have mixed effects at best.</description><identifier>ISSN: 2352-250X</identifier><identifier>EISSN: 2352-250X</identifier><identifier>DOI: 10.1016/j.copsyc.2024.101844</identifier><language>eng</language><publisher>Elsevier Ltd</publisher><ispartof>Current opinion in psychology, 2024-08, Vol.58, p.101844, Article 101844</ispartof><rights>2024</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed><cites>FETCH-LOGICAL-c287t-4afcbf2037277aba1f4b0f500b06d1123df28451a07fff902f1201255e6cad133</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,776,780,27903,27904</link.rule.ids></links><search><creatorcontrib>Fagan, Patrick</creatorcontrib><title>Clicks and tricks: The dark art of online persuasion</title><title>Current opinion in psychology</title><description>Internet users are inundated with attempts to persuade, including digital nudges like defaults, friction, and reinforcement. When these nudges fail to be transparent, optional, and beneficial, they can become ‘dark patterns’, categorised here under the acronym FORCES (Frame, Obstruct, Ruse, Compel, Entangle, Seduce). Elsewhere, psychological principles like negativity bias, the curiosity gap, and fluency are exploited to make social content viral, while more covert tactics including astroturfing, meta-nudging, and inoculation are used to manufacture consensus. The power of these techniques is set to increase in line with technological advances such as predictive algorithms, generative AI, and virtual reality. Digital nudges can be used for altruistic purposes including protection against manipulation, but behavioural interventions have mixed effects at best.</description><issn>2352-250X</issn><issn>2352-250X</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2024</creationdate><recordtype>article</recordtype><recordid>eNp9j89KxDAYxIMouKz7Bh7yAq1fvqZN9SBIUVdY8LKCt5DmD6Zbm5JUYd_eLfXgydMMAzPMj5BrBjkDVt10uQ5jOuocAfkc1ZyfkRUWJWZYwvv5H39JNil1AMC4qCqoV4Q3vdeHRNVg6BRne0f3H5YaFQ9UxYkGR8PQ-8HS0cb0pZIPwxW5cKpPdvOra_L29Lhvttnu9fmledhlGmsxZVw53TqEQqAQqlXM8RZcCdBCZRjDwjiseckUCOfcLaBjCAzL0lZaGVYUa8KXXR1DStE6OUb_qeJRMpAzvOzkAi9neLnAn2r3S82evn17G2XS3g7aGh-tnqQJ_v-BHy4uY3Q</recordid><startdate>202408</startdate><enddate>202408</enddate><creator>Fagan, Patrick</creator><general>Elsevier Ltd</general><scope>6I.</scope><scope>AAFTH</scope><scope>AAYXX</scope><scope>CITATION</scope></search><sort><creationdate>202408</creationdate><title>Clicks and tricks: The dark art of online persuasion</title><author>Fagan, Patrick</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c287t-4afcbf2037277aba1f4b0f500b06d1123df28451a07fff902f1201255e6cad133</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2024</creationdate><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Fagan, Patrick</creatorcontrib><collection>ScienceDirect Open Access Titles</collection><collection>Elsevier:ScienceDirect:Open Access</collection><collection>CrossRef</collection><jtitle>Current opinion in psychology</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Fagan, Patrick</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Clicks and tricks: The dark art of online persuasion</atitle><jtitle>Current opinion in psychology</jtitle><date>2024-08</date><risdate>2024</risdate><volume>58</volume><spage>101844</spage><pages>101844-</pages><artnum>101844</artnum><issn>2352-250X</issn><eissn>2352-250X</eissn><abstract>Internet users are inundated with attempts to persuade, including digital nudges like defaults, friction, and reinforcement. When these nudges fail to be transparent, optional, and beneficial, they can become ‘dark patterns’, categorised here under the acronym FORCES (Frame, Obstruct, Ruse, Compel, Entangle, Seduce). Elsewhere, psychological principles like negativity bias, the curiosity gap, and fluency are exploited to make social content viral, while more covert tactics including astroturfing, meta-nudging, and inoculation are used to manufacture consensus. The power of these techniques is set to increase in line with technological advances such as predictive algorithms, generative AI, and virtual reality. Digital nudges can be used for altruistic purposes including protection against manipulation, but behavioural interventions have mixed effects at best.</abstract><pub>Elsevier Ltd</pub><doi>10.1016/j.copsyc.2024.101844</doi><oa>free_for_read</oa></addata></record>
fulltext fulltext
identifier ISSN: 2352-250X
ispartof Current opinion in psychology, 2024-08, Vol.58, p.101844, Article 101844
issn 2352-250X
2352-250X
language eng
recordid cdi_crossref_primary_10_1016_j_copsyc_2024_101844
source Elsevier
title Clicks and tricks: The dark art of online persuasion
url http://sfxeu10.hosted.exlibrisgroup.com/loughborough?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-22T19%3A11%3A09IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-elsevier_cross&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Clicks%20and%20tricks:%20The%20dark%20art%20of%20online%20persuasion&rft.jtitle=Current%20opinion%20in%20psychology&rft.au=Fagan,%20Patrick&rft.date=2024-08&rft.volume=58&rft.spage=101844&rft.pages=101844-&rft.artnum=101844&rft.issn=2352-250X&rft.eissn=2352-250X&rft_id=info:doi/10.1016/j.copsyc.2024.101844&rft_dat=%3Celsevier_cross%3ES2352250X24000575%3C/elsevier_cross%3E%3Cgrp_id%3Ecdi_FETCH-LOGICAL-c287t-4afcbf2037277aba1f4b0f500b06d1123df28451a07fff902f1201255e6cad133%3C/grp_id%3E%3Coa%3E%3C/oa%3E%3Curl%3E%3C/url%3E&rft_id=info:oai/&rft_id=info:pmid/&rfr_iscdi=true