Assessing the existence of a semantic space to express action tendencies

There is an abundance of literature showing that action tendencies measure can help in improving prediction of people final behaviour in different fields. Applying action tendencies in combination with differential semantics could be useful in understanding the relationship between product design an...

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Bibliographic Details
Published in:International journal of industrial ergonomics 2022-07, Vol.90, p.103317, Article 103317
Main Authors: Alcantara, Enrique, Ruescas-Nicolau, Maria-Arantzazu, Artacho-Ramírez, Miguel A., Sánchez-Sánchez, M Luz, Dueñas, Lirios
Format: Article
Language:English
Subjects:
Action tendencies
Appraisal-theory
Differential-semantics
Perception
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Summary:There is an abundance of literature showing that action tendencies measure can help in improving prediction of people final behaviour in different fields. Applying action tendencies in combination with differential semantics could be useful in understanding the relationship between product design and people final decision making. In this regard, a questionnaire including a reduced set of action tendencies would be desirable. The present research applies differential semantics to assess the existence of a semantic space of action tendencies people use to express their intention to react. One hundred volunteers reported to which extent 19 images prompted them to react in 37 different ways. They also selected the emotion and meaning they most associated to each image. Results show that there exists a semantic space with 11 axis people use to express their intention to react. The semantic space is little sensitive to the sample of people in the experiment. The observed relationship of semantic axes with emotions and meanings, and the comparison of the resulted axis with previous literature, evidence that they correspond to action tendencies. •Action tendencies measure can help in predicting people final behaviour.•Product design and people decision making can be connected by differential semantics.•Differential semantics were applied to assess how people express intention to react.•An Action Tendency Semantic Space formed by eleven action tendencies was evidenced.•The axes in the Action Tendency Semantic Space relate to emotion labels and meanings.
ISSN:0169-8141
1872-8219
DOI:10.1016/j.ergon.2022.103317