Applying the theory of planned behavior with optimistic bias to understand food safety behaviors of young and middle-aged highly educated Brazilian consumers

Foodborne diseases are commonly linked to food handled in household kitchens, and comprehension of consumers' food safety behaviors is essential for addressing this issue. This study evaluated young and middle-aged highly educated Brazilian consumers' intention to perform food safety behav...

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Bibliographic Details
Published in:Food control 2024-09, Vol.163, p.110551, Article 110551
Main Authors: Pereira das Neves, Caroline, Eves, Anita, Lameiro Rodrigues, Kelly, Fagundes de Mello, Jozi, Kuka Valente Gandra, Tatiane, Avila Gandra, Eliezer
Format: Article
Language:English
Subjects:
Attitude
Behavioral intention
Food handling behavior
Perceived behavioral control
Subjective norm
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Summary:Foodborne diseases are commonly linked to food handled in household kitchens, and comprehension of consumers' food safety behaviors is essential for addressing this issue. This study evaluated young and middle-aged highly educated Brazilian consumers' intention to perform food safety behaviors while handling food at home, applying the Theory of Planned Behavior (TPB) extended version with optimistic bias (OB) as a new predictor. Nine hundred and eighteen young and middle-aged highly educated consumers from Brazil responded to an online questionnaire based on the TPB with the addition of OB. The extended version explained 27% of the variance in intention (adj. r2 = 0.27, p 
ISSN:0956-7135
1873-7129
DOI:10.1016/j.foodcont.2024.110551