Consumers’ perception of conventional and biodynamic wine as affected by information

•Biodynamic and conventional wine were tested blind and labeled.•In blind condition, no differences in liking or willingness to pay were observed.•Pleasantness increased with information about biodynamic wine.•Assimilation of information for biodynamic wine was incomplete.•Information did not affect...

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Bibliographic Details
Published in:Food quality and preference 2020-03, Vol.80, p.103820, Article 103820
Main Authors: Troiano, S., Marangon, F., Nassivera, F., Grassetti, L., Piasentier, E., Favotto, S.
Format: Article
Language:English
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Summary:•Biodynamic and conventional wine were tested blind and labeled.•In blind condition, no differences in liking or willingness to pay were observed.•Pleasantness increased with information about biodynamic wine.•Assimilation of information for biodynamic wine was incomplete.•Information did not affect pleasantness for conventional wine.
ISSN:0950-3293
1873-6343
DOI:10.1016/j.foodqual.2019.103820