An information marketing campaign promotes physician donation to a radiology political action committee

•Informational marketing based around an email survey had a positive impact on PAC donations.•Similar interventions can be useful for other specialties to implement in order to help raise the lobbying power of medical professionals as a whole.•Lobbying power is essential for medical professionals in...

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Bibliographic Details
Published in:Health policy and technology 2021-03, Vol.10 (1), p.75-78
Main Authors: Drabkin, Michael J., Fogel, Joshua, Kutsenko, Oleksandra, Shah, Salman, Misono, Alexander
Format: Article
Language:English
Subjects:
Fund raising
Interventional radiology
Policy
Political activism
Radiology
Technology
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Summary:•Informational marketing based around an email survey had a positive impact on PAC donations.•Similar interventions can be useful for other specialties to implement in order to help raise the lobbying power of medical professionals as a whole.•Lobbying power is essential for medical professionals in order to ensure that physicians remain an important voice in medical policy making.•The lobbying power of insurance companies dwarfs that of radiology and other medical specialties. To evaluate the impact of an informational marketing campaign on radiology political action committee (PAC) donations. The Society of Interventional Radiology (SIR) Resident and Fellow Section (RFS) Advocacy Committee implemented an informational marketing campaign beginning with an email survey in January 2017. Society of Interventional Radiology Political Action Committee (SIRPAC) donors (n = 564) and donations were compared prior to and after the marketing campaign. Comparisons from 2015-2016 (n = 353, 62.6%) to 2017-2018 (n = 432, 76.6%) showed a statistically significant increase (p 
ISSN:2211-8837
2211-8845
DOI:10.1016/j.hlpt.2020.11.010