Understanding convention attendee behavior from the perspective of self-congruity: The case of academic association convention

Based on the concepts of convention quality, multidimensional value, and behavioral intentions, the current study examines how distinctively convention attendees evaluate a convention when they perceive different levels of self-congruity (SC), that is, low versus high SC. Cluster and discriminant an...

Full description

Saved in:
Bibliographic Details
Published in:International journal of hospitality management 2013-06, Vol.33 (33), p.29-40
Main Authors: Ryu, Kisang, Lee, Jin-soon
Format: Article
Language:English
Subjects:
Akademiker
Behavioral intentions
Berufsverband
Convention attendee behavior
Convention quality
Dienstleistung
Konferenz
Multidimensional value
Qualität
Self-congruity
Verhalten
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Based on the concepts of convention quality, multidimensional value, and behavioral intentions, the current study examines how distinctively convention attendees evaluate a convention when they perceive different levels of self-congruity (SC), that is, low versus high SC. Cluster and discriminant analyses are employed. The findings show that low-tiered SC attendees evaluate a convention negatively, whereas high-tiered SC attendees evaluate it positively. Furthermore, differently tiered SC attendees can be best discriminated by social networking, social value, and revisit intention. Given the potential significance of SC in attendee-based convention evaluation, understanding the distinction between differently tiered SC attendees enables convention planners to gain insight into how to cultivate and sustain high SC, thus promoting positive attendee attitude and preference toward conventions.
ISSN:0278-4319
1873-4693
DOI:10.1016/j.ijhm.2013.01.003