Health and marketing: The emergence of a new field of research

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Bibliographic Details
Published in:International journal of research in marketing 2008-12, Vol.25 (4), p.229-233
Main Author: Stremersch, Stefan
Format: Article
Language:English
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ISSN:0167-8116
1873-8001
DOI:10.1016/j.ijresmar.2008.09.002