Do perceived use contexts influence usage behavior? An instrument development of perceived use context

•A new concept and measurement of use contexts are proposed.•The use contexts of digital services are explored.•Concepts of time, location, social, and technological use contexts are proposed.•The effects of perceived use contexts were extended to TAM. In this study, we advance current knowledge on...

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Bibliographic Details
Published in:Information & management 2019-11, Vol.56 (7), p.103155, Article 103155
Main Authors: Kim, Jimin, Chang, Younghoon, Chong, Alain Yee Loong, Park, Myeong-Cheol
Format: Article
Language:English
Subjects:
Activity theory
Activity-centric view
Digital service
Game
Use behavior
Use context
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Summary:•A new concept and measurement of use contexts are proposed.•The use contexts of digital services are explored.•Concepts of time, location, social, and technological use contexts are proposed.•The effects of perceived use contexts were extended to TAM. In this study, we advance current knowledge on IS usage behavior by introducing the concepts of time, location, social, and technological use in perceived use context. We develop an instrument to verify the effects of use context on intention-to-use game services. We find that contextual factors of perceived use context (i.e., perceived time use, perceived location use, perceived social use, and perceived technological use) influence users’ behavioral beliefs (i.e., perceived usefulness and perceived ease of use), which leads to their subsequent attitude and behavioral intention toward using game services. Grounded in our findings, key implications for theory and practice are discussed.
ISSN:0378-7206
1872-7530
DOI:10.1016/j.im.2019.02.010