Understanding trust in ms-commerce: The roles of reported experience, linguistic style, profile photo, emotional, and cognitive trust

This paper examines what influences trust in mobile social commerce environment. Drawing on trust-based acceptance model (i.e. cognitive and emotional trust) and online review features (i.e. profile photo, linguistic style, and reported experience), we examine how these factors affect trust in mobil...

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Bibliographic Details
Published in:Information & management 2021-03, Vol.58 (2), p.103416, Article 103416
Main Authors: Leong, Lai-Ying, Hew, Teck-Soon, Ooi, Keng-Boon, Chong, Alain Yee Loong, Lee, Voon-Hsien
Format: Article
Language:English
Subjects:
Linguistic style
Mobile social commerce
Profile photo
Trust
Trust transference theory
Trust-based acceptance model
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Summary:This paper examines what influences trust in mobile social commerce environment. Drawing on trust-based acceptance model (i.e. cognitive and emotional trust) and online review features (i.e. profile photo, linguistic style, and reported experience), we examine how these factors affect trust in mobile social commerce. Hypotheses were tested using survey data. The results of our model showed that there are significant influences of profile photo, reported experience, cognitive, and emotional trust towards trust in ms-commerce. This work contributes to existing literature by examining the roles of previous trust in mobile payments and online reviews on trust in mobile social commerce.
ISSN:0378-7206
1872-7530
DOI:10.1016/j.im.2020.103416