Understanding consumers’ continuance intention of social shopping and social media participation: The perspective of friends on social media

• Published in: Information & management 2024-06, Vol.61 (4), p.103808, Article 103808
• Main Authors: Yu, Wen-Ju, Hung, Shin-Yuan, Yu, Annie Pei-I, Hung, Yu-Li
• Format: Article
• Language: English
• Subjects: Continuance intention; Perceptions of friends’ knowledge; Social commerce; Social media participation; Social shopping
• ISSN: 0378-7206; 1872-7530
• DOI: 10.1016/j.im.2023.103808

•Friendship factors play an important role in consumers... continuance intention in social commerce.•Informational influence factor, interpersonal trust, and perceptions of friends... knowledge led to higher levels of confirmation and perceived usefulness at the pre-purchase stage.•Perceived usefulness can directly lead to continuance intention or indirectly affect it through satisfaction.•The model further confirmed that customers... social shopping continuance intention would encourage them to increase their intention to continue participating on social media. This study used an extended version of the expectation confirmation model to explore how friendship factors, along with the three variables in the expectation confirmation model (i.e., confirmation, perceived usefulness, and satisfaction), affect social commerce continuance intention (i.e., social shopping and social media participation). The findings of an online survey of 373 respondents demonstrated the effects of friendship factors on the confirmation and perceived usefulness of social shopping and social media participation, and on users’ continuance intention. The implications of these findings for academics and practitioners are discussed.