The Digital Challenge for Multinational Mobile Network Operators. More marginalization or rejuvenation?

• Published in: Journal of international management 2022-12, Vol.28 (4), p.100946, Article 100946
• Main Authors: Gooderham, Paul N., Elter, Frank, Pedersen, Torben, Sandvik, Alexander Madsen
• Format: Article
• Language: English
• Subjects: 5G network; B2B digital services; Internet of Things; Multinational mobile network operators; Recombinant firm-specific advantages
• ISSN: 1075-4253; 1873-0620
• DOI: 10.1016/j.intman.2022.100946

Multinational mobile network operators (MNOs) rapidly emerged in the early 1990s and for a decade and a half were the dominant actors in their industry. We analyze the development and competitiveness of a typical MNO, Telenor. With the introduction of 4G in 2010, we show that Telenor, like other MNOs largely failed to respond to the opportunity that connectivity provided to develop digital services. Instead, these were developed by technology platform companies such as Amazon, Google and Microsoft. Telenor became a marginalized supplier of standardized internet connectivity. We argue that the ‘decade of lost opportunity’ (2010–2020) for Telenor was a product of a lack of ‘recombinant firm-specific advantages’ (FSARs). With the launch of 5G, an emerging global digital infrastructure, this sidelining is set to intensify unless Telenor responds to this new opportunity by developing B2B digital services. We analyze the FSARs that are necessary for a successful transition of capturing the value that 5G provides and the degree to which they are present, or potentially present, in Telenor.