Comment on “On Estimating Current-customer Equity Using Company Summary Data”

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Bibliographic Details
Published in:Journal of interactive marketing 2011-02, Vol.25 (1), p.18-19
Main Authors: Fader, Peter S., Hardie, Bruce G.S.
Format: Article
Language:English
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ISSN:1094-9968
1520-6653
DOI:10.1016/j.intmar.2010.12.001