Exploring characteristics of passengers using traditional and low-cost airlines: A case study of Belgrade Airport

• Published in: Journal of air transport management 2015-07, Vol.46, p.12-18
• Main Authors: Kuljanin, Jovana, Kalić, Milica
• Format: Article
• Language: English
• Subjects: Belgrade Airport; Cluster analysis; Low-cost carriers; Market segmentation; Traditional airlines
• ISSN: 0969-6997; 1873-2089
• DOI: 10.1016/j.jairtraman.2015.03.009

Low cost carriers entered the Serbian air travel market after Serbia joined the European Common Aviation Area (ECAA) in 2006, prompting the development of healthy competition among airlines and resulting in significant traffic increase at Belgrade Airport. The aim of this paper is to examine the characteristics of passengers traveling on low-cost carriers (LCC) in comparison with those traveling on traditional airlines by using cluster analysis, and to provide practical implications to airport management in tailoring their strategies to meet growing demand. A comprehensive passenger survey was recently conducted at Belgrade Airport on the routes where competition between traditional and LCC carrier exists. The results reveal that emigrants, primarily encouraged by favorable fares, constitute a substantial portion of LCC passengers. Affordable service offered by LCC has also been a positive stimulus for emigrants, who purchase tickets for their friends and relatives to visit them in their host countries. On the other hand, passengers using traditional airlines could be generally classified into two segments, those who fly on business and those who fly for leisure purposes, and each had specific needs when choosing their airline.