Multiple Ps′ effects on gambling, drinking and smoking: Advancing theory and evidence

This special issue is dedicated to providing insights into research on problem gambling, drinking and smoking. Drawing on compulsive consumption literature, the issue approaches from business management perspectives and examines various external factors with a focus on marketing effects on gambling,...

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Bibliographic Details
Published in:Journal of business research 2015-10, Vol.68 (10), p.2045-2048
Main Authors: Prentice, Catherine, Cotte, June
Format: Article
Language:English
Subjects:
Compulsive consumption
Drinking
Gambling
Marketing
Smoking
Social marketing
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Summary:This special issue is dedicated to providing insights into research on problem gambling, drinking and smoking. Drawing on compulsive consumption literature, the issue approaches from business management perspectives and examines various external factors with a focus on marketing effects on gambling, drinking and smoking behaviors. In particular, the papers in this issue are categorized on the basis of marketing mix into promotion, place, people, peer-culture, psychological and policy effects. A mix of methods including qualitative, quantitative and meta-analysis appears in this issue with a diversified sampling cohort. Highlights of each paper are summarized in this editorial.
ISSN:0148-2963
1873-7978
DOI:10.1016/j.jbusres.2015.03.001