Website interactivity and brand development of online travel agencies in China: The moderating role of age

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Bibliographic Details
Published in:Journal of business research 2019-06, Vol.99, p.382-389
Main Authors: Ye, Ben Haobin, Barreda, Albert A., Okumus, Fevzi, Nusair, Khaldoon
Format: Article
Language:English
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ISSN:0148-2963
DOI:10.1016/j.jbusres.2017.09.046