Gambling behavior: Instant versus traditional lotteries

• Published in: Journal of business research 2018-07, Vol.88, p.560-567
• Main Authors: Brochado, Ana, Santos, Maria, Oliveira, Fernando, Esperança, José
• Format: Article
• Language: English
• Subjects: fsQCA; Gambling; Lottery; Motivation; Survey
• ISSN: 0148-2963; 1873-7978
• DOI: 10.1016/j.jbusres.2018.01.001

This study sought to determine the main attributes of the frequency of participation by gamblers in different types of lotteries (i.e., traditional vs. instant). The results are based on a survey of occasional or regular buyers of lottery tickets. The data were collected from 748 voluntary respondents while they were gambling in stores. The present study used the fuzzy-set qualitative comparative analysis method to examine gambling participation. The research model focused on how gamblers' motivations and demographic and socioeconomic profiles combine to form different configurations affecting gambling activities. The analysis revealed that lotteries should not be treated as a homogeneous product. For instance, instant lotteries are popular among younger individuals, females, and individuals from lower income and educational groups with self-esteem motivations. National lottery gamblers are older and driven by safety motivations. The Euromilhões game attracts males with financial motivations. Therefore, different types of lotteries appeal to heterogeneous demographics and motivations. •Gamblers’ profile combine to form different configurations affecting gambling activities.•Lotteries should not be treated as a homogeneous product.•Traditional and instant lotteries appeal to heterogeneous demographics and motivations.