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Why we need utopia now, and how to use it

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Bibliographic Details
Published in:Journal of business research 2021-07, Vol.131, p.366-369
Main Author: Kozinets, Robert V.
Format: Article
Language:English
Online Access:Get full text
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ISSN:0148-2963
1873-7978
DOI:10.1016/j.jbusres.2019.11.075