Parasitic events and host destination resource dependence: Evidence from the Gold Coast 2018 Commonwealth Games

• Published in: Journal of destination marketing & management 2023-12, Vol.30, p.100796, Article 100796
• Main Authors: Duignan, Michael, Carlini, Joan, McGillivray, David
• Format: Article
• Language: English
• Subjects: Co-optation; Constraint absorption; Event cities; Host destination resource environments; Parasitic events; Resource dependency theory; Tourist destinations
• ISSN: 2212-571X; 2212-5752
• DOI: 10.1016/j.jdmm.2023.100796

Major events possess limited resources relative to those they must seize, extract and control from a host destination. All sport events, to varying degrees, are parasitic as they are highly dependent onexternal host destination resource environments to deliver complex operational and strategic event objectives. This dynamic poses a management challenge as the event's existence, sustenance and survival is principally determined by: 1) the host's munificence (the host destination's willingness to offer up local resources), and 2) the event's ability to secure the resources required for an extended period of time. This article investigates these complex resourcing relationships through an in-depth case study of the 2018 Commonwealth Games held on the Gold Coast, Australia, a well-developed tourist destination. Methodologically, we draw on interviews with representatives from the government, event managers and host community networks. Alongside the interviews, we analyse policy and planning documentation, and review in-person, observational evidence gathered before and during the 2018 Commonwealth Games. We apply, and extend, resource dependency theory and associated concepts to explain the event-host destination resourcing relationship. We detail how and why major events deploy constraint absorption (hard power) and co-optation (soft power) tactics to render a host destination's resource under internal control, reflecting on the parasitic nature of the event-host relationship. We conclude that the transfer of resource to external agents, justified as a means of reducing organisational uncertainty and operational failure, actually leads to deleterious outcomes for local stakeholders and the host destination, undermining the event's own social sustainability and inclusivity objectives. •Events act as parasites; they are dependent on host destination resource environments for delivery.•Relying on external resource outside of internal control poses a strategic challenge for managers.•Constraint absorption & co-optation tactics enable managers to control & extract resource.•Utilises resource dependency theory to explain why tactics help reduce risk of uncertainty & failure.•Proposes how events can better balance event resourcing & stakeholder needs in host destinations.