Journey to the Big Bang: How firms define new value propositions in emerging ecosystems

The goal of an ecosystem is the creation of a value proposition firms could not offer alone. But how are new value propositions being defined in emerging ecosystems? Our study with eight cases yields several implications along these lines: First, how to come up with an initial idea for a value propo...

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Bibliographic Details
Published in:Journal of engineering and technology management 2023-07, Vol.69, p.101762, Article 101762
Main Authors: Lingens, Bernhard, Seeholzer, Veronika, Gassmann, Oliver
Format: Article
Language:English
Subjects:
Ecosystems
Product development
Product innovation
Value co-creation
Value proposition
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Summary:The goal of an ecosystem is the creation of a value proposition firms could not offer alone. But how are new value propositions being defined in emerging ecosystems? Our study with eight cases yields several implications along these lines: First, how to come up with an initial idea for a value proposition and convince partners to commit to it? And, second, how to set-up the iterative process of value proposition adaption? And how to find a way to align both customer and partner interests along that way? Overall, this helps to understand how factors in the early stages of ecosystem development affect its value proposition.
ISSN:0923-4748
1879-1719
DOI:10.1016/j.jengtecman.2023.101762