Extending the resource-based view: Effects of strategic orientation toward community on small business performance

The current study explores factors relating to self-interest, corporate social responsibility, and a resource-based strategy to help predict small business performance across a number of domains including retailing and service-based industries. Combining the resource-based view and instrumental stak...

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Bibliographic Details
Published in:Journal of retailing and consumer services 2017-01, Vol.34, p.302-308
Main Authors: Campbell, Jeffrey M., Park, Joohyung
Format: Article
Language:English
Subjects:
Community
Instrumental stakeholder approach
Resource-based view
Small business
Strategic orientation
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Summary:The current study explores factors relating to self-interest, corporate social responsibility, and a resource-based strategy to help predict small business performance across a number of domains including retailing and service-based industries. Combining the resource-based view and instrumental stakeholder approach, we suggest that resources such as social capital, entrepreneurial orientation, and intellectual capital along with strategic management of community as a stakeholder contribute to small business performance. Results from a national survey of small businesses supported the importance of both the resource-based view and the instrumental stakeholder approach to overall performance.
ISSN:0969-6989
1873-1384
DOI:10.1016/j.jretconser.2016.01.013