The effect of information exposure of contract manufacturing practice on consumers' perceived risk, perceived quality, and intention to purchase private label brand

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Bibliographic Details
Published in:Journal of retailing and consumer services 2018-05, Vol.42, p.37-46
Main Authors: Rahman, Fathony, Soesilo, Primidya K.M.
Format: Article
Language:English
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ISSN:0969-6989
1873-1384
DOI:10.1016/j.jretconser.2018.01.010