Exploring the stimulating role of augmented reality features in E-commerce: A three-staged hybrid approach

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Bibliographic Details
Published in:Journal of retailing and consumer services 2024-03, Vol.77, p.103682, Article 103682
Main Authors: Xu, Xiao-Yu, Jia, Qing-Dan, Tayyab, Syed Muhammad Usman
Format: Article
Language:English
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ISSN:0969-6989
DOI:10.1016/j.jretconser.2023.103682