Prospects of Augmented Reality in Physical Stores’s using Shopping Assistance App

This paper discusses about the enhancement of shopping behavior through mobile application as a personal assistant for the shopper’s in a physical retail outlet by giving various information regarding the products, offers, discounts when they scan a product through mobile. The mobile app uses augmen...

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Bibliographic Details
Published in:Procedia computer science 2020, Vol.172, p.406-411
Main Authors: P, Ashok kumar, R, Murugavel
Format: Article
Language:English
Subjects:
augmented reality
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Summary:This paper discusses about the enhancement of shopping behavior through mobile application as a personal assistant for the shopper’s in a physical retail outlet by giving various information regarding the products, offers, discounts when they scan a product through mobile. The mobile app uses augmented reality added with in-store GPS technology to track the movements of the shoppers and analyze the buying behavior and shopping pattern. The target design of the conceptual framework is for large in store retail setup like for.eg, hyper market, shopping mall and supermarket.
ISSN:1877-0509
1877-0509
DOI:10.1016/j.procs.2020.05.074