Senior as a Challenge for Innovative Enterprises

The aim of this study is to discuss challenges faced by business in the development of the segment of the seniors. The research emerged from the deeper studies into the national and foreign literature. The main goal of field research was to study attitudes and behaviors of the seniors towards innova...

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Bibliographic Details
Published in:Procedia engineering 2017, Vol.182, p.58-65
Main Authors: Barska, Anetta, Śnihur, Janusz
Format: Article
Language:English
Subjects:
demographic transformations
innovation
senior
silver economy
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Summary:The aim of this study is to discuss challenges faced by business in the development of the segment of the seniors. The research emerged from the deeper studies into the national and foreign literature. The main goal of field research was to study attitudes and behaviors of the seniors towards innovations. The research proved that contrary to stereotypical opinions, the researched seniors from Lubuskie Province have a positive attitude towards innovations, especially the market of food products. The obtained results can serve as a basis for the formulation of marketing strategies by entrepreneurs working in the silver sector.
ISSN:1877-7058
1877-7058
DOI:10.1016/j.proeng.2017.03.115