The Directions of On-going Air Carriers’ Hybridization: Towards Peerless Business Models?

We define the directions of air carriers’ business models hybridization according to key attributes which are generally accepted by economic research. Using the conclusions of current hybridization literature as well as illustrative examples, we characterize hybridization as a complex, robust and mu...

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Bibliographic Details
Published in:Procedia engineering 2017, Vol.192, p.569-573
Main Authors: Tomová, Anna, Materna, Matúš
Format: Article
Language:English
Subjects:
airlines
business model
hybridization
low-cost
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Summary:We define the directions of air carriers’ business models hybridization according to key attributes which are generally accepted by economic research. Using the conclusions of current hybridization literature as well as illustrative examples, we characterize hybridization as a complex, robust and multi-sided process going across all business models’ attributes. Just peerless business models of airlines investigated by a new methodological framework are seen by us as a very perspective research concept to identify competitive advantages of rivals at global market with air services.
ISSN:1877-7058
1877-7058
DOI:10.1016/j.proeng.2017.06.098