Effects of the COVID-19 pandemic on the perception of on-demand delivery by the younger generation: An exploratory analysis for Brazil

• Published in: Research in transportation economics 2023-09, Vol.100, p.101334, Article 101334
• Main Authors: Oliveira, Leise Kelli de, Carneiro, Cheyenne Mariana de Oliveira, Maia, Maria Leonor Alves, França, João Guilherme da Costa Braga
• Format: Article
• Language: English
• Subjects: Brazil; Consumer motivation; COVID-19 pandemic; e-commerce deliveries; Instant deliveries; On-demand services; Urban freight transport; Young generation
• ISSN: 0739-8859; 1875-7979
• DOI: 10.1016/j.retrec.2023.101334

This paper analyses the effects of the COVID-19 pandemic on the perception of young generation (from 19 to 39 years old) about on-demand delivery services. An exploratory analysis was performed using data from a social media questionnaire and estimating a structural equation model. The findings showed that the perception of on-demand services and on-demand deliveries influenced on-demand purchases before and during the COVID-19 pandemic. Furthermore, the consumer profile influenced on-demand purchases before the COVID-19 pandemic. The practicality of buying and receiving products at home is the main motivation of the young generation regarding the use of on-demand delivery services before and during the COVID-19 pandemic. The findings showed the importance of extending this exploratory analysis to other age groups in the post-pandemic time due to the increase in on-demand deliveries and the related impacts of this delivery service.