Enhancing Trust Management in Cloud Environment

• Published in: Procedia, social and behavioral sciences social and behavioral sciences, 2014-05, Vol.129, p.314-321
• Main Authors: Chong, Soon-Keow, Abawajy, Jemal, Ahmad, Masitah, Hamid, Isredza Rahmi A.
• Format: Article
• Language: English
• Subjects: cloud; E-Commerce; Reputation; Trust Management; Unfair Rating
• ISSN: 1877-0428; 1877-0428
• DOI: 10.1016/j.sbspro.2014.03.682

Trust management has been identified as vital component for establishing and maintaining successful relational exchanges between e-commerce trading partners in cloud environment. In this highly competitive and distributed service environment, the assurances are insufficient for the consumers to identify the dependable and trustworthy Cloud providers. Due to these limitations, potential consumers are not sure whether they can trust the Cloud providers in offering dependable services. In this paper, we propose a multi-faceted trust management system architecture for cloud computing marketplaces, to support customers in identifying trustworthy cloud providers. This paper presents the important threats to a trust system and proposed a method for tackling these threats. It described the desired feature of a trust management system. It security components to determine the trustworthiness of e- commerce participants to helps online customers to decide whether or not to proceed with a transaction. Based on this framework, we proposed an approach for filtering out malicious feedbacks and a trust metric to evaluate the trustworthiness of service provider. Results of various simulation experiments show that the proposed multi-attribute trust management system can be highly effective in identifying risky transaction in electronic market places.