Personal vs. Social Shopping Motives: A Case of Hypermarkets

This study aims to understand local customers’ shopping motives toward retail formats specifically the hypermarkets. Among many retail formats, hypermarket is one of the fastest growing formats in Malaysia. Hypermarkets recently, have been seen as more attractive, offer more verity of products and s...

Full description

Saved in:
Bibliographic Details
Published in:Procedia, social and behavioral sciences social and behavioral sciences, 2014-05, Vol.130, p.447-454
Main Authors: Zainuddin, Anizah, Mohd, Rohani
Format: Article
Language:English
Subjects:
hypermarkets
Malaysia
shopping motives
Citations: Items that this one cites
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:This study aims to understand local customers’ shopping motives toward retail formats specifically the hypermarkets. Among many retail formats, hypermarket is one of the fastest growing formats in Malaysia. Hypermarkets recently, have been seen as more attractive, offer more verity of products and services as before. It is therefore, important for the management to understand local customers’ shopping motives toward hypermarket as prior studies on shopping motives, however, focused solely on Western shopping motives. This study provides an exploratory examination of Malaysia hypermarket shoppers’ shopping motives. A total of 450 questionnaires were administered to female hypermarkets shoppers using store-intercept survey method. Factor analysis identified three shoppers for patronizing hypermarkets namely apathetic shoppers, recreational shoppers and economic shoppers. The groups significantly differ in their appraisals of what motivate them shopped at the hypermarkets. Managerial implications are discussed based on findings.
ISSN:1877-0428
1877-0428
DOI:10.1016/j.sbspro.2014.04.052