The Social and Academic Skills and the Marketability of UKM's Graduates

This paper attempts to study the effects of the social and academic factors towards the marketability of UKM's graduates. 273 second year students were responded to questionnaire survey with respect to their perceptions on factors that influence their job marketability. Four instruments on soci...

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Bibliographic Details
Published in:Procedia, social and behavioral sciences social and behavioral sciences, 2014-05, Vol.131, p.118-123
Main Authors: Ahmad, Shaharuddin, Khaidzir, I., Azizan, A., Kadir, A., Zainul Ariffin, A.A., Anwar, Khairil, Wan Mazlina, W.M.
Format: Article
Language:English
Subjects:
academic factor
Marketability
social factor
unemployment
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Summary:This paper attempts to study the effects of the social and academic factors towards the marketability of UKM's graduates. 273 second year students were responded to questionnaire survey with respect to their perceptions on factors that influence their job marketability. Four instruments on social factors were employed consisting of 21 items; four instruments with 15 items were formed in the academic factor; Marketability was measured by eight instruments consisting of 24 items. By using Person's product moment correlation, all items were significantly contributed to the dependent variable with an estimated index (β) of ≥ 0.6 with p =
ISSN:1877-0428
1877-0428
DOI:10.1016/j.sbspro.2014.04.089