Risk Reduction Strategies in Online Shopping: E-trust Perspective

Several studies have shown that consumers perceive higher risks buying online than in conventional way. Perceived risks affect all purchase decisions and consumers’ behavior, by deterring them to buy. These risks come from the lack of trust of shoppers toward online vendors’ credibility. The main fi...

Full description

Saved in:
Bibliographic Details
Published in:Procedia, social and behavioral sciences social and behavioral sciences, 2014-01, Vol.147, p.418-423
Main Authors: Vos, Angeliki, Marinagi, Catherine, Trivellas, Panagiotis, Eberhagen, Niclas, Skourlas, Christos, Giannakopoulos, Georgios
Format: Article
Language:English
Subjects:
e-commerce
e-trust
online shopping
risk reduction
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Several studies have shown that consumers perceive higher risks buying online than in conventional way. Perceived risks affect all purchase decisions and consumers’ behavior, by deterring them to buy. These risks come from the lack of trust of shoppers toward online vendors’ credibility. The main field of research in this paper is to investigate how trust is affecting the consumers engagement to e-commerce, in order to conclude in which security measures should be taken in order to mitigate perceived risks. A framework for a field research is also given in order to identify the causal relationships between electronic service quality and e-loyalty, e-satisfaction and e-trust.
ISSN:1877-0428
1877-0428
DOI:10.1016/j.sbspro.2014.07.122