Assessing Cultural Transformation from Local to Global Company: Evidence from Indonesian PR Company

Cultural transformation from local to global company as a result of merger and acquisition (M&A) had caused radical changes in corporate culture of Indonesian Public Relations Company. Major changes in communication process and management style had caused remarkable grievances among employees wh...

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Bibliographic Details
Published in:Procedia, social and behavioral sciences social and behavioral sciences, 2015-01, Vol.172, p.177-183
Main Authors: Hartijasti, Yanki, Toar, Gottfried Hotma
Format: Article
Language:English
Subjects:
Cultural gap analysis
cultural transformation from local to global company
indonesian public relations company
managerial competencies
merger and acquisition
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Summary:Cultural transformation from local to global company as a result of merger and acquisition (M&A) had caused radical changes in corporate culture of Indonesian Public Relations Company. Major changes in communication process and management style had caused remarkable grievances among employees which have affected organizational effectiveness. Objective of this study is to examine cultural gap between current and required global company culture. Using Organizational Culture Assessment Instrument, descriptive analysis of 67 respondents was used. Results showed company has not completely successful in transforming its culture after M&A because of lacking competencies in managing employees to be more competitive.
ISSN:1877-0428
1877-0428
DOI:10.1016/j.sbspro.2015.01.352