Co-creation of Social Value through Integration of Stakeholders

Co-creation of value has emerged as the most recent and dynamic phenomenon in management literature. Resource integrators as actors (customers, suppliers, intermediaries) are at the helm of every value co-creation process, nesting it in the social context. Thus, the value emerging from co-creation i...

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Bibliographic Details
Published in:Procedia, social and behavioral sciences social and behavioral sciences, 2015-05, Vol.189, p.442-448
Main Authors: Agrawal, Amit Kumar, Kaushik, Arun Kumar, Rahman, Zillur
Format: Article
Language:English
Subjects:
customer engagement
network
social value
Value co-creation
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Summary:Co-creation of value has emerged as the most recent and dynamic phenomenon in management literature. Resource integrators as actors (customers, suppliers, intermediaries) are at the helm of every value co-creation process, nesting it in the social context. Thus, the value emerging from co-creation is social in nature. The purpose of our study is to define how stakeholders are creating social value in co-creation for themselves and other customers. Considering the case study of Rastriya Swasthya Bima Yojna (RSBY), we would be discussing how the engagement of various stakeholders led to the evolution of social value for all the stakeholders involved in value co-creation. The study primarily focuses on social value through co-creation. Thus, other outcomes have been purposely left out which is a major limitation of this study.
ISSN:1877-0428
1877-0428
DOI:10.1016/j.sbspro.2015.03.198