Impact of the perceived risk in influencers' product recommendations on their followers' purchase attitudes and intention

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Bibliographic Details
Published in:Technological forecasting & social change 2022-11, Vol.184, p.121997, Article 121997
Main Authors: Cabeza-Ramírez, L. Javier, Sánchez-Cañizares, Sandra M., Santos-Roldán, Luna M., Fuentes-García, Fernando J.
Format: Article
Language:English
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ISSN:0040-1625
DOI:10.1016/j.techfore.2022.121997