Exploring post-usage behaviour in app-based ride-sourcing services: Evidence from Egypt

Despite numerous studies focusing on ride-sourcing services, most have concentrated on users' pre-usage behaviour. This study explores users' post-usage behaviour, aiming to identify significant factors affecting existing users' intentions to continue using app-based ride-sourcing ser...

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Bibliographic Details
Published in:Technological forecasting & social change 2024-10, Vol.207, p.123643, Article 123643
Main Authors: Elnadi, Moustafa, Troise, Ciro, Jones, Paul, Gheith, Mohamed Hani
Format: Article
Language:English
Subjects:
Continuance use intention
Expectation-confirmation model
Ride-sourcing services
Shared mobility
Sharing economy
Technology readiness model
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Summary:Despite numerous studies focusing on ride-sourcing services, most have concentrated on users' pre-usage behaviour. This study explores users' post-usage behaviour, aiming to identify significant factors affecting existing users' intentions to continue using app-based ride-sourcing services in Egypt. Integrating the Expectation-Confirmation Model (ECM), the Technology Acceptance Model (TAM), and the Technology Readiness Model (TRM), this research identifies key determinants influencing users' perceptions and continued usage intentions. An online questionnaire collected empirical data from 381 respondents, analysed using partial least squares structural equation modelling (PLS-SEM). The results highlight the essential roles of optimism, innovativeness, discomfort, and insecurity in shaping users' perceptions of ride-sourcing apps' usefulness. Additionally, perceived ease of use is determined by innovativeness and discomfort. Furthermore, users' continuance usage intention is significantly associated with satisfaction level, perceived usefulness, and perceived ease of use. This study's findings offer valuable insights for service providers, aiding their understanding of variables influencing users' decisions to continue using ride-sourcing apps and enabling them to retain and satisfy their current users effectively. •The continuance use intention of ride-hailing is determined by users' satisfaction•Ride-hailing continued usage is impacted by apps usefulness and ease of use•Optimism, innovativeness, discomfort, and insecurity determine apps' usefulness•Innovativeness and discomfort determine apps ease of use•Exploring ride-hailing users' post-usage behaviour in Egypt
ISSN:0040-1625
DOI:10.1016/j.techfore.2024.123643