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Tourist information search and destination choice in a digital age

This study provides empirical evidence of self-reported impacts of selected electronic and other information sources on international tourists' destination choices regarding a popular, mature and mainstream summer holiday location. It is shown that traditional information provisions such as dir...

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Bibliographic Details
Published in:Tourism management perspectives 2012-01, Vol.1, p.39-47
Main Authors: Jacobsen, Jens Kr. Steen, Munar, Ana María
Format: Article
Language:English
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Summary:This study provides empirical evidence of self-reported impacts of selected electronic and other information sources on international tourists' destination choices regarding a popular, mature and mainstream summer holiday location. It is shown that traditional information provisions such as direct word-of-mouth, Web 1.0 sources and own experience are highly resilient and influential when tourists to a well-known destination area decide where to spend their summer holiday. Moreover, results indicate a complementary nature of Web 1.0 and Web 2.0. In this context of destination decision-making, utilitarian information values seem more relevant than socialisation opportunities. ► Majority of Scandinavian tourists to Mallorca employ online communication. ► Most Scandinavian summer vacationers are users of electronic social network media. ► Facebook and blogs are not important for destination decision-making. ► Traditional information like word-of-mouth and Web 1.0 is highly resilient. ► Results demonstrate a complementary nature of Web 1.0 and Web 2.0 sources.
ISSN:2211-9736
2211-9744
DOI:10.1016/j.tmp.2011.12.005