Government websites for promoting East Asian culinary tourism: A cross-national analysis

The content of government tourism websites is very important for promoting a tourist destination's exciting cuisine and food culture. These websites help to shape a country's, region's or locality's culinary-cultural image; they create a virtual experience for culinary tourists....

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Bibliographic Details
Published in:Tourism management (1982) 2010, Vol.31 (1), p.74-85
Main Authors: Horng, Jeou-Shyan, (Simon) Tsai, Chen-Tsang
Format: Article
Language:English
Subjects:
Brand
Content analysis
Culinary tourism
East Asian cuisine
Government tourism websites
Internet marketing
Visual texts
Website design
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Summary:The content of government tourism websites is very important for promoting a tourist destination's exciting cuisine and food culture. These websites help to shape a country's, region's or locality's culinary-cultural image; they create a virtual experience for culinary tourists. This study explores the contents of the cuisine and gastronomy websites of Hong Kong, Japan, Korea, Singapore, Taiwan and Thailand, analyzing the techniques used to introduce and promote these East Asian tourist destinations' cuisine and food culture. Specifically, the researchers examined the capacity of government websites to introduce and advertise traditional and local foods, restaurants, gastronomic tours, recipes and culinary cultures (including table manners and other dining customs). They also looked more generally at culinary tourism marketing strategies, including the use of restaurant guides and certifications.
ISSN:0261-5177
1879-3193
DOI:10.1016/j.tourman.2009.01.009