An examination of food tourist’s behavior: Using the modified theory of reasoned action

A number of studies have been conducted to examine the behavior of tourists. However, there has been little research done on food tourism examining food tourist’s behavior. Food tourism is one of the fastest growing industries and areas of interest in the tourism industry today. The current study pr...

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Bibliographic Details
Published in:Tourism management (1982) 2011-10, Vol.32 (5), p.1159-1165
Main Authors: Kim, Young Hoon, Kim, MinCheol, Goh, Ben K.
Format: Article
Language:English
Subjects:
Customer retention
Food tourism
Future intention to revisit
Perceived value
Satisfaction
The modified theory of reasoned action (TRA)
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Summary:A number of studies have been conducted to examine the behavior of tourists. However, there has been little research done on food tourism examining food tourist’s behavior. Food tourism is one of the fastest growing industries and areas of interest in the tourism industry today. The current study provides an integrated approach to understand the effect of food tourists’ behavior based on perceived value and satisfaction as it relates to their intention to revisit using the modified theory of reasoned action (TRA). The purpose of this study was to examine the effects of perceived value on intention to revisit (H1) and satisfaction (H2), and satisfaction on intention to revisit (H3). Empirical findings indicated that H1, H2, and H3 were supported significantly in this study (p
ISSN:0261-5177
1879-3193
DOI:10.1016/j.tourman.2010.10.006