Psychoneurobiochemistry of tourism marketing

This study offers a unique approach to consumer/tourist behaviour called psychoneurobiochemistry and aims to explore the possible and potential influences of psychoneurobiochemical factors on tourism marketing. The study with a multidisciplinary approach analyzes and syntheses the psychological, neu...

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Bibliographic Details
Published in:Tourism management (1982) 2014-10, Vol.44, p.140-148
Main Authors: Koc, Erdogan, Boz, Hakan
Format: Article
Language:English
Subjects:
Consumer behaviour
Neuromarketing
Neurotransmitters
Physiology
Psychology
Psychoneurobiochemistry
Serotonin
Tourism
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Summary:This study offers a unique approach to consumer/tourist behaviour called psychoneurobiochemistry and aims to explore the possible and potential influences of psychoneurobiochemical factors on tourism marketing. The study with a multidisciplinary approach analyzes and syntheses the psychological, neurological, biological and chemical research findings in terms of their implications for tourism marketing. The study particularly looks at neurotransmitters such as serotonin and dopamine; melatonin hormone; photoperiod and circadian rhythm and emotions.
ISSN:0261-5177
1879-3193
DOI:10.1016/j.tourman.2014.03.002