Willingness to pay for local food?: Consumer preferences and shopping behavior at Otago Farmers Market

New Zealand (NZ) survey data from Otago Farmers Market (OFM) provide new expenditures-based measures of local food preference. Discounts applied by consumers to non-local food items (e.g., from USA, China, or elsewhere in NZ) are reported. Some consumers have lexicographic preferences; they are unwi...

Full description

Saved in:
Bibliographic Details
Published in:Transportation research. Part A, Policy and practice Policy and practice, 2017-09, Vol.103, p.343-361
Main Authors: Berg, Nathan, Preston, Kate L.
Format: Article
Language:English
Subjects:
Biological
Food security
Free-range
Local food
Localism
Organic
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:New Zealand (NZ) survey data from Otago Farmers Market (OFM) provide new expenditures-based measures of local food preference. Discounts applied by consumers to non-local food items (e.g., from USA, China, or elsewhere in NZ) are reported. Some consumers have lexicographic preferences; they are unwilling to purchase non-local food at any price. Others are willing to substitute non-local for local food when priced appropriately. Tobit and Fractional Probit models describe how consumer characteristics affect willingness to pay (WTP) for local food. The mean consumer's premium in WTP when a produce item is “local” ranges from 2.1 to 8.0% and is positively associated with age and income.
ISSN:0965-8564
1879-2375
DOI:10.1016/j.tra.2017.07.001