Intention to buy cheap airline tickets of Ho Chi Minh City consumers

Consumer behavior in the context of low-cost carriers (LCCs) is increasingly noticed in many different markets, especially the dynamic Southeast Asia region, including Vietnam. This study aims to review the theory and build a research model to measure the factors affecting the intention to buy cheap...

Full description

Saved in:
Bibliographic Details
Published in:Transportation research procedia (Online) 2024, Vol.80, p.162-169
Main Authors: Giang, Nguyen Thi Ha, Hang, Tran Dieu
Format: Article
Language:English
Subjects:
buying intention
cheap airline tickets
LCCs
Theory of Planned Behavior
Citations: Items that this one cites
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Consumer behavior in the context of low-cost carriers (LCCs) is increasingly noticed in many different markets, especially the dynamic Southeast Asia region, including Vietnam. This study aims to review the theory and build a research model to measure the factors affecting the intention to buy cheap airline tickets of consumers in Ho Chi Minh City (HCMC) by a quantitative method. Data was collected from 199 passengers of LCCs in HCMC. The research results show that factors affecting the intention to buy cheap airline tickets include perceived behavioral control, attitude, airline reputation, subjective norms, reliability, and ticket price. The study has extended the Theory of Planned Behavior theoretical model in transportation services. As a result, it has implications for both LCCs and other airlines.
ISSN:2352-1465
2352-1465
DOI:10.1016/j.trpro.2024.09.021